Nielsen TV Home Universe Up to 119.6M for 2017-18

Number of people in TV households rises 0.9% to 304.5M
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Nielsenestimates that the number of television homes in the U.S. for the 2017-18 season is 119.6 million, up 1% from 118.4 last season.

The number of people age 2 and older is 34.5 million, according to Nielsen’s new universe estimates, up 0.9%.

The universe numbers are the foundation for Nielsen’s TV rating and share information, used to determine the popularity of networks and shows, as well as advertising revenue.

For more, go to broadcastingcable.com.

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