Nielsen TV Home Universe Up to 119.6M for 2017-18

Number of people in TV households rises 0.9% to 304.5M
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Nielsenestimates that the number of television homes in the U.S. for the 2017-18 season is 119.6 million, up 1% from 118.4 last season.

The number of people age 2 and older is 34.5 million, according to Nielsen’s new universe estimates, up 0.9%.

The universe numbers are the foundation for Nielsen’s TV rating and share information, used to determine the popularity of networks and shows, as well as advertising revenue.

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