Nielsen Media Research announced Tuesday that it is revising upward its
estimates for U.S. television households as well as for the average household
rating for the 2003-04 TV season.
The total number of U.S. TV homes will be 108.4 million effective with the TV
week starting Monday Sept. 1, when each national rating point will represent 1%
or 1.08 million TV homes, Nielsen said.
Last season there were 106.7 million TV homes, translating to 1.06 million
homes per rating point.