Nielsen's Boston Meter Accredited by MRC

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Nielsen Media Research announced Friday that its local "People Meter" service
in Boston has been accredited by the Media Rating Council.

In a letter to Nielsen's clients, general manager of local services Jack Oken
said, "This recognition of the quality of the Boston panel is the result of many
months of work by a number of people ... [and it] reflects the high standards we
have set and achieved in Boston."

He added that the local People Meter's response rate "has improved from 29.6
percent prior to launch to 34.1 percent for the week ending Dec. 1."

As for progress on signing local meter clients, he added, "Our conversations
with potential clients in Boston continue."

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