Sex and the City star Cynthia Nixon has volunteered to serve as the spokeswoman for We TV's public affairs volunteerism program.
Nixon will appear in public service announcements for "We Volunteer" and its latest initiative, "Pledge 24 in 2010." The outreach program, which was announced during a We TV event at New York City's Time Square today, seeks pledges from women to volunteer 24 hours of their time in the new year. The PSAs, carrying the theme "What a Difference a Day Makes," will begin running next year, with Nixon informing women of all ages about the importance of volunteering.
Nixon, who pledged her 24 in 2010 to the Alliance for Quality Education, a NY state non-profit organization that seeks to give every child a high-quality public education, and We TV president and general manager Kim Marin, who will work for the Northshore Animal League, were among those gathered Dec. 17 at Military Island (Broadway between 43rd and 44th). There, the network stationed the We Volunteer "Resolution Center," a 43-foot branded mobile unit outfitted with digital kiosks, provided by Dell. Lush is providing stocking stuffers to those who come aboard and pledge their time.
The "Resolution Center" was scheduled to travel to Union Square (Union Square West between 15th & 16th streets), where it will be open for pledges from 4 p.m.-6 p.m. Those who do will be automatically entered into We TV's "Chic in the City" sweepstakes for the opportunity to win a trip for two to New York City to attend red carpet movie premiere and after-party, a two-night stay at a boutique hotel, dinner at a swank restaurant, and a $200 shopping spree at Saks Fifth Avenue.
"As a woman, a working mother and a public advocate, Cynthia Nixon epitomizes the We TV brand and the message of We Volunteer that volunteering just one day a year makes a difference in the lives of the people and special causes we help," said Martin. "Cynthia is a respected role model for millions of women nationwide. We are thrilled and proud that she is joining WE tv's efforts to inspire women to give back to their communities."
In addition to joining forces with Nixon, We TV is also reaching out to over 150 non-profit organizations urging their volunteers and members to pledge their 24 in 2010. The non-profit that receives the most pledges will win the opportunity to have their organization's 30-second PSA air on We's sister network, Wedding Central, during National Volunteer Month - April. In addition, the non-profit will be profiled as the organization of the month on WEVolunteer.tv.