N.M. Advertisers Sue Comcast


A group of advertisers in Albuquerque, N.M., sued Comcast Corp., alleging
that they were misled about the number of cable homes that would view their
regional spots.

The suit was filed in state court May 27 by three local ad agencies, a Dodge
dealership and a media buyer.

Attorney Robert Lohbeck, who represents the companies in the potential class
action, alleged that the advertisers got less than they bargained for.

For instance, advertisers on TV Guide Channel were not told that the network
wasn't seen in homes that upgraded to digital.