Cable customers in Boise, Idaho; Albuquerque, N.M.; and Odessa, Texas, will
share an unusual experience this year: They -- and their cohorts in most other
Cable One Inc. markets -- will not be hit with a basic-cable-rate increase for
Executives at the No. 10 U.S. MSO have decided against rate hikes for this
year, citing America's tough economic times and ongoing war. Rates will remain
stable for 90 percent of the 700,000 customers the company serves.
Higher prices will be charged in systems in Kansas, which Cable One received
in a swap for Time Warner Cable's Akron, Ohio, operation. That's because those
hikes were already announced at the time of the swap, Cable One vice president
of strategic marketing Jerry McKenna said.
Cable companies usually cite the rising prices for programming -- especially
sports fare -- as justification for annual rate increases.
That situation is no different for Cable One, a wholly owned subsidiary of
The Washington Post Co. McKenna said the cable company's programming costs will
increase 15 percent this year, amounting to about $17 per subscriber, per
Cable One intends to absorb $12 million of those programming-cost increases
"We sincerely felt that it was the right thing to do," McKenna