Noggin Sets Play Dates at Malls - Multichannel

Noggin Sets Play Dates at Malls

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Educational cable network Noggin said Wednesday it will launch a mall tour
next month to help promote the premiere of its new 'Play with Me Sesame'
half-hour series for pre-schoolers.

Sesame Street characters such as Ernie, Bert and Grover will take to the
stage at malls in nine cities to help encourage small children to sing along as
part of a 'play date.'

The tour runs through June. Stops include Seattle, San Francisco, Denver,
Houston, Buffalo, Jersey City, Philadelphia, Detroit and Los
Angeles.

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