The Fire Department of New York's new recruitment campaign, 'Heroes Wanted,'
was created by Noggin/The N, with Time Warner Cable of New York City donating
airtime across more than one-dozen cable networks.
The Nickelodeon-owned educational network for tweens announced Tuesday that
the 30-second public-service announcement features segments from The N's
original music-video anthem, 'Thanks for the Giving,' done in hip-hop/soul
style. Additional footage was supplied by the FDNY.
Thanks for the Giving was created by The N and composer Lucy Simon, who
worked with her daughter, Julie, and her sister, pop singer/songwriter Carly