Layer3 TV, the Denver-based startup billing itself as a next-generation cable operator, said Northwest Broadcasting founder and CEO Brian Brady has joined its Content Advisory Board.
In that role, Brady will spearhead Layer3 TV’s partnerships with top local broadcasters, and report to Lindsay Gardner, the former Fox Networks exec who was named chair of Layer3 TV’s content-focused board last October, the startup said.
“Brian is a leader in the television industry, trusted by his NAB board colleagues and network affiliate station owners across the country,” Gardner said, in a statement. “We look forward to Brian’s expertise and counsel as Layer3 TV pursues local broadcaster partnerships.”
“Layer3 TV’s next generation cable systems will support and strengthen my fellow broadcasters,” added Brady, who has served on the NAB board since 2009 and had served on the FOX Affiliate board for nine years. “It’s a credit to Layer3 TV that they sought me out as an advocate for local stations. I’m looking forward to sharing more with my broadcasting friends and colleagues.”
Brady is also President of Eagle Creek Broadcasting, owner of the CBS affiliate in Laredo, Texas, and serves on several boards of public companies and startups including IZEA, Inc., a social media sponsorship company, and SumTV, a marketplace for brands to meet emerging and professional creative talent.
Founded in 2013 by cable vets Dave Fellows and Jeff Binder, Layer3 TV opened its new Denver headquarters on Sept. 15, 2014, and also operates out of Boston. The startup has raised about $21 million and has been secretive about its specific plans and approach, but is expected to launch services later this year.
Of recent note, Layer3 TV picked SeaChange International as a key vendor for its coming in-home platform, which evidently will include a 4K-capable IP set-top.