Comcast and the Boston Red Sox have reached an agreement to present content surrounding the Major League Baseball club on demand.
Comcast digital-cable customers in New England can access Red Sox On Demand, which will feature the latest team news to profiles of current and past players, historic milestones, community events and insider features. The new programming can be easily accessed by selecting the "get local" category from the on-demand menu and then Red Sox On Demand.
Highlights also include behind-the-scenes looks at the 2004 World Series Trophy tour; Josh Beckett's annual Beckett Bowl; a hitting clinic by Kevin Youkilis; and a cribbage match between manager Terry Francona and American League MVP Dustin Pedroia.
Red Sox On Demand will also include episodes of Red Sox Report in both English and Spanish, as well as season recaps from as far back as the 1950s and a spotlight on the Sox's farm system.
It will not have current long-form Red Sox game action. Red Sox game rights are held by NESN, which is owned by the ballclub, the National Hockey League's Boston Bruins and The New York Times Co. In the New York City area, regional sports networks YES and SNY recently launched VOD channels on Verizon's FiOS TV, including game replays of Yankees and Mets MLB action.
"With the launch of Red Sox On Demand, we're bringing our New England customers access to the Boston Red Sox like they've never experienced them before," said Steve Hackley, senior vice president of Comcast's greater Boston region, in a statement. "Whether it's being the first provider to offer Red Sox games in high definition or using our two-way advanced fiber-optic network to create Red Sox On Demand, Comcast is committed to keeping our customers at the forefront of innovative television technology and delivering them the best in local sports programming on their schedule."