NowThis Creating Breaking News Service for SnapChat

By Jon Lafayette
( Broadcasting & Cable )
published

Now This is launching a new news service, Now Breaking, for SnapChat.

NowBreaking will provide real-time new updates on SnapChat’s Discover page in June.

Related: Viacom to Produce More Shows in New SnapChat Deal

“Our partners at Snapchat uniquely understand how a mobile-first audience consumes content. We’re excited to bring our reporting expertise and editorial context to Snapchat to provide its community with up to date and relevant content when it matters most,” said Tina Exarhos, Chief Content Officer of NowThis.

NowThis, part of Group Nine, launched a Publisher Story on Snapchat’s Discover page in 2016, and has been a top news brand on the platform. Snapchat has 191 million daily active users worldwide, with Snapchatters visiting the app approximately 25 times a day for an average of 30 minutes.

Discovery is a major investor in Group9.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.