NowThis is launching a new news service on Snapchat called Now Breaking.
NowBreaking will provide real-time new updates on SnapChat’s Discover page in June.
“Our partners at Snapchat uniquely understand how a mobile-first audience consumes content” said Tina Exarhos, chief content officer NowThis, in a statement. "We’re excited to bring our reporting expertise and editorial context to Snapchat to provide its community with up to date and relevant content when it matters most."
NowThis, part of Group Nine, launched a Publisher Story on Snapchat’s Discover page in 2016, and has been a top news brand on the platform. Discovery Inc. is a major investor in Group9.
Snapchat has 191 million daily active users worldwide, with Snapchatters visiting the app approximately 25 times a day for an average of 30 minutes.