NTL Plans ITV Test

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NTL Inc. said it will field-test interactive applications from Broadband TV Group, a joint venture of YooMedia plc and ICTV Inc., later this year.

The fourth-quarter trials will utilize ICTV’s “HeadendWare” technology and NTL’s digital set-tops.

Interactive content across the news, entertainment, games and lifestyle categories will come from ITN, MTV Networks, Emap, Turner Broadcasting System Inc., Sesame Workshop and UKTV.