nuvoTV and AT&T U-verse will partner on an innovative six-week promotional campaign in support of three of the cable network's original series.
The exclusive promotion for Model Latina, Fight Factory and Curvy Girls will be featured on a fully nuvoTV-branded, dedicated interactive U-verse channel -- channel 88. nuvoTV is the first Latino network to partner with AT&T on an interactive channel promotion.
"The major expansion and investment in our original programming slate has led to strategic opportunities to showcase our brand," Berto Guzman, nuvoTV's VP of affiliate sales, said in a release. "AT&T U-verse has always recognized the value of the bi-cultural consumer and we are excited to promote three of our original series and provide bonus content to enhance viewers' experience through this unique promotional initiative."
The campaign runs July 2-Aug. 14 with the first three weeks devoted to promoting the July 23 finale of the popular nuvoTV series Model Latina: South Beach. The second three weeks will promote the premieres of new originals Fight Factory and Curvy Girls.
Content on the interactive channel will include full episodes as well as originally produced short-form content tied to each of the three series.