Nuvyyo has reduced the price on its latest Tablo DVR for cord-cutters by $30 in the U.S. amid a wider retail launch.
Introduced in May, the Tablo Dual, a two-tuner OTA DVR with 64GB of integrated storage, originally sold for $249.99. That price has been chopped to $219.99. In Canada, the price on the model has been dropped to C$289.99, from C$329.99
That price reduction also comes with a wider retail distribution that includes several online storefronts (BestBuy.com, Amazon.com, Wallmart.com, NewEgg.com, Frys.com, and TabloTV.com), complemented by availability at a set of brick-and-mortar stores in the U.S. – Best Buy, Micro Center and Fry’s Electronics.
Though a price cut on the product makes sense amid the holiday buying season, Nuvyyo said other elements factored into the decision.
"As we scale distribution of Tablo DUAL and the company overall, we are able to pass savings from efficiencies along to customers and match the commoditization we're seeing in the cord cutting device market overall,” the company said in a statement to Multichannel News.
In addition to providing integrated storage, the Tablo Dual is about 20% smaller than its predecessor. Earlier-generation Tablo products don’t have onboard storage, but do allow users to add storage by attaching a USB-connected storage device.
Tablo Dual users also have the option to add storage (up to eight terabytes) using a separate storage.
The Tablo Dual also includes a 30-day free trial to an optional TV guide data subscription that regularly sells for $4.99 per month, $49.99 annually, or for $149.99 for a lifetime subscription.
Most Tablo users are cord-cutters that connect the device to a TV antenna to receive the local over-the-air broadcast channels. The device captures those signals and sends them wirelessly to other devices on the home network. Tablo today supports platforms such as Roku players, Xbox and Nvidia Shield consoles, Apple TV boxes, Chromecast streaming adapters, Amazon Fire TV devices, web browsers, smart TVs from LG (WebOS 2.0 and 3.0), and iOS and Android smartphones and tablets.