The New York Interconnect has hired four top media veterans to focus on the rollout of its new multi-screen audience targeting platform, Audience One – Charlie Holmes, senior vice president of sales; Bill Little, chief financial officer; Karen Au Claro, chief legal counsel; and Betsy Rella, vice president of research and data.
Audience One allows brands and marketers to discover and target audiences across TV, digital, VOD, and OTT.
Previously a division of Altice USA’s Altice Media Solutions, the new NYI re-launched in April as a strategic joint venture between Altice USA, Charter and Comcast and other affiliated MVPD’s including Fios, DirecTV, and Dish Network. NYI is now the largest interconnected market in the U.S., with more than 6.2 million households in the New York DMA.
"The NYI management team is complete," said New York Interconnect CEO Ed Renicker, in a statement. "We took the time to find the right people for these positions. Charlie, Bill, Karen, and Betsy have unparalleled track records of success, and they will be integral as we pioneer multi-screen addressable, audience targeting, and measurement into the market."
Holmes has more than 30 years of sales experience, most recently serving as vice president and general manager of NCC Media. In his new position, Holmes will set and execute the company's sales strategy, leading a team of more than 30 people.
Little is a former SVP of finance and business development at DirecTV and as CFO will manage NYI’s financial operations, including all pricing strategy, planning, forecasting, budgeting, and capital allocation.
Au Claro was most recently SVP of law – local media and ad sales for Cablevision, and had previously served as VP of legal affairs – sports and entertainment at AMC Networks. In her new role, Au Claro will oversee all of the company's legal strategies, external transactions and corporate matters.
Rella joins NYI from TiVo, where she was most recently senior director of data monetization and analytics and VP of research. In her new role Rella will develop and drive the company's data products and strategies, leverage research to grow sales, and create and maintain relationships with third-party data providers.
The four new hires join a previously announced executive team consisting of: chief operating officer Tom Donohue; SVP of national sales, business development and strategy John Verre; VP of marketing and client services Dana Barakat; and VP of human resources Judy Courtney.