NY1 Goes Interactive for Primary

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Time Warner Cable’s New York City system planned to launch an interactive-TV service Monday night that will allow viewers of its New York 1 News local news channel to vote on polls and surveys.

The MSO has used the interactive-TV technology -- supplied by Massachusetts-based Navic Networks -- in other divisions, including its systems in Hawaii and Albany, N.Y.

The New York City system will also be able to use Navic to for interactive customer care and addressable advertising services, the latter of which allows advertisers to receive leads from subscribers who respond to prompts in interactive ads.

NY1 plans to use the polling application for its coverage of the New York City primary election Tuesday.

Time Warner’s Capital News 9 local news channel in Albany also uses the polling and interactive-advertising applications.

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