Amazon is hoping its "Channels" service will provide more value and choice to cord-cutting consumers looking to access traditional cable services, Amazon Channels head Richard Au said Wednesday (Oct. 18) at NYC Television Week.
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The service, launched in 2015 to Amazon Prime subscribers, offers access to more than 130 premium channels from cable networks such as Showtime, Starz and PBS Kids as well as to streaming services like Acorn TV and AMC’s horror-themed service Shutter.
Au, who spoke at a Next TV Summit morning panel moderated by B&C/Multichannel News editorial director Mark Robichaux, said Amazon Channels was created to provide increase content selections to consumers beyond Amazon’s original programming and on-demand content available through Amazon Prime.
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“It’s a great time to be a fan of video because there’s so much great content, but one of the challenges as a consumer is how to find the things that you like,” Au said. “We want to offer all of that content in a very integrated, easy way.”
Along with serving Amazon Prime subscribers, Au said that the Amazon Channels service also provides opportunities for participating cable networks to reach cord-cutting and cord-never consumers.
“We talk to our channel partners like HBO, Showtime and Starz to help them find incremental customers who may not have a cable subscription who have dropped one,” Au said. "We want to continue to make it really easy for our customers to discover new content, whether its Amazon original content or third-party content.”