Oath Adds Two to Sales Organization - Multichannel

Oath Adds Two to Sales Organization

Kathryn Friedrich named chief business officer, RYOT Studio; Karen Schmidt to VP, head of B2B field marketing
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Oath, a unit of Verizon that operates Yahoo and AOL, has appointed two execs to its global sales organization -- Kathryn Friedrich as chief business officer, RYOT Studio; and Karen Schmidt as VP, head of B2B field marketing.

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Friedrich and Schmidt report to John DeVine, Oath’s chief revenue officer.

Friedrich will head up the global growth of RYOT Studio, which currently has a presence in 14 countries across five continents. She most recently was chief marketing and revenue officer at Thrive Global, working with Arianna Huffington. Prior to that, she was head of global content monetization at YouTube, and has held other exec roles at Google, Hearst, Conde Nast, American Express Publishing, and KPMG.

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Schmidt will spearhead go-to-market strategy for its advertising products. She joins Oath from American Express, where she most recently was VP, global head of sales enablement for the company’s Global Commercial Services division. She began her career as a consultant at Booz Allen Hamilton.

“We’re thrilled to welcome Kathryn and Karen to Oath as we bring together the best mobile experiences, trusted data that performs, and market-leading ad tech to serve our advertiser and publisher partners,” DeVine said in a statement.

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