OLN Adds Senior VP of Marketing

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Bill Bergofin joined OLN as senior vice president of marketing and promotion.

Bergofin had been VP of marketing at New York agency Shepardson, Stern & Kaminsky.

At the network -- which will become Versus Sept. 25 -- he will direct strategic marketing and positioning initiatives, including oversight of the name change.

In his first move at OLN, Bergofin named TAXI New York as the agency responsible for the branding campaign to accompany the name change.

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