OLN Part of Land Rover Campaign

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Land Rover North America announced Tuesday that it has slated an extensive
spot-cable and television push for its 2004 Range Rover through the
summertime.

As part of that, Land Rover will sponsor two hour-long programs, Land
Rover G4
Challenge, on Outdoor Life Network Aug. 24 and 31.

Each airing at 3 p.m. (EST), those specials will feature men and women from
16 countries competing in a four-wheel driving competition, spanning three
continents. This competition has been in the planning for two years, according
to Land Rover vice president of marketing Sally Eastwood.

The Ford Motor Co.-owned automaker’s campaign buy will concentrate on the top
15 markets. Other media will support those buys, as well.

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