Land Rover North America announced Tuesday that it has slated an extensive
spot-cable and television push for its 2004 Range Rover through the
As part of that, Land Rover will sponsor two hour-long programs, Land
Rover G4Challenge, on Outdoor Life Network Aug. 24 and 31.
Each airing at 3 p.m. (EST), those specials will feature men and women from
16 countries competing in a four-wheel driving competition, spanning three
continents. This competition has been in the planning for two years, according
to Land Rover vice president of marketing Sally Eastwood.
The Ford Motor Co.-owned automaker’s campaign buy will concentrate on the top
15 markets. Other media will support those buys, as well.