CNBC averaged a 0.65 household rating for its first five days of Winter Olympic Games coverage, through Wednesday, according to Nielsen Media Research data, up 261% compared with its pre-Olympic programming during the first quarter.
MSNBC, meanwhile, posted a 0.27 household rating for the first five days of Olympics coverage, up 59% versus pre-Olympic programming.
NBC Universal didn’t have numbers for USA Network available at press time.
MSNBC’s and CNBC’s numbers were down compared with the 2002 Winter Olympics. Although not an apples-to-apples comparison, CNBC averaged a 0.9 rating for the first eight days of the Salt Lake City Games, while MSNBC averaged a 1.1 rating for the first eight days of its 2002 Games coverage.