Olympusat has expanded their HD suite, adding several Spanish-language networks. The company has 62 networks in total, offering 35 networks in HD. The recent expansion makes Olympusat the leading distributor of Spanish-language HD television.
Olympusat's HD networks span several genres, demos and countries, including Venezuela’s Televen América, Chile’s family-oriented Canal 13 and Puerto Rico Network.
Olympusat CEO Tom Mohler referenced a 2010 Nielsen report in explaining the company’s decision to expand the company’s HD reach.
“According to Nielsen, we know that Latinos prefer HD 2-1 over SD. 61% of total Latino homes are Spanish-language dominant, with 78% dedicating their TV viewing to Spanish-language content. We want to bring our core audience more of what they want and that is great programming in HD,” said Mohler in a statement.
