On the heels of formally launching its telecom division,
Olympusat Holdings -- already a major owner and distributor of Spanish-language
pay TV networks -- is partnering with Stardome Radio Networks to promote its
channels and affiliate businesses with Hispanic radio listeners.
Financial terms were not disclosed, but Stardome managing
director and CEO Anthony Hernandez told Hispanic
TV Update that both companies would cross-promote the others' properties. Stardome's
networks reach some 85% of U.S. Hispanics.
"We are even talking
about using some of our brands to turn a radio show into a TV show," Hernandez
said, adding that the companies are still ironing out details.
Stardome reaches about 40 million Hispanics nationwide and
provides programming to such station owners as Entravision, Clear Channel and
SBS. Its services include the CNN en Espanol radio network.
Olympusat owns 18 channels, including 14 Spanish-language
services, and is a major distributor of specialty, family and faith-oriented