OMVC Taps Harris Interactive, Rentrak To Measure Mobile DTV Trial

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The Open Mobile Video Coalition, the group of some 800 stations that has been driving mobile digital TV development for the past two years, has selected two companies to measure mobile DTV viewing for an upcoming consumer trial of the technology in Washington, D.C.

The OMVC said that market research firm Harris Interactive and media measurement specialist Rentrak will work in tandem to study consumer usage habits during OMVC's "Mobile DTV Consumer Showcase" in Washington, D.C.

The trial, which should begin by this spring, will transmit up to 20 channels of free and premium programming using signals from eight mobile DTV stations: WDCA (Fox Television Stations); WUSA (Gannett Broadcasting); WPXW (ION Media Networks); WRC (NBC Universal); WHUT (Howard University/PBS); WNVC (MHz Networks); WNUV (Sinclair Broadcast Group); and WFDC (Univision Communications).

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