One World Sports Lands DirecTV, AT&T U-verse Carriage

Programmer gets HD berths in sports tiers on AT&T-owned TV platforms
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One World Sports, which recently came off Dish Network and Sling TV after a carriage deal lapsed, has been added to AT&T-owned DirecTV and U-verse sports packages as of Labor Day under a new agreement. The channel -- with rights to assorted sports leagues and event rebroadcasts including North American Soccer League games, Kontinental Hockey League contests and, new this fall, Ivy League football (starting with Colgate vs. Yale on Saturday, Sept. 17) -- joins the DirecTV Sports Pack at channel 623 and U-verse's The Sports Package at channel 1665.  

“One World Sports offers an alternative for viewers who are passionate about sporting events that don’t often receive wide coverage in the U.S. like rugby and cricket,” Rob Thun, senior vice president, Content and Programming, for AT&T said in a release. “We anticipate One World Sports will be a popular addition to our Sports Pack for all kinds of fans.”

“The media landscape is evolving rapidly, but this transaction underscores that live sports, with its mix of excitement, immediacy and fan loyalty, continues to attract and retain subscribers,” Alexander “Sandy” Brown, CEO at ONE World Sports, said in the release. “We’re thrilled that DirecTV and U-verse have added One World Sports, an independently owned network, to their lineups.”

One World Sports says it is available to more than 43 million U.S. multichannel-TV homes and is an option on the Apple and Google Play stores. 

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