One World Sports named Rachel Gary director of media strategy & communications for the independent sports network.
Gary will oversee all of the network’s communications strategies including the creation and execution of an integrated media plan to build greater awareness of One World Sports, its programming and its executives. One World Sports, based in Stamford, is available in more than 30 million homes.
Gary has more than 20 years of experience leading publicity and marketing efforts in both the corporate and not-for-profit sectors. Most recently, she served as director of communications for the 2014 Special Olympics USA Games. Prior to that, she led media relations efforts for Clear Channel Entertainment, Women’s Sports Foundation, 16W Marketing, United Football League, TEST Football Academy and Parisi Speed Schools. Gary got her start in public relations serving as assistant media director for the Volvo International and Pilot Pen Tennis Tournaments in New Haven, Conn.
“We are thrilled to welcome Rachel to One World Sports,” said One World Sports President & CEO Alexander “Sandy” Brown in a statement. “Rachel brings a wealth of knowledge, as well as a strategic vision, to the role and will create communications solutions that align with ONE World Sports’ mission of driving greater brand awareness to affiliates, investors, media and other key influencers which will ultimately benefit the avid sports fan.”
This month One World launched a partnership with the North American Soccer League (NASL) for exclusive NASL programming.
“I am excited to be joining the team at One World Sports,” Gary said in a statement. “Viewership of international sports is at an all-time high so this is the perfect opportunity to build upon this interest for greater awareness of the network and to introduce a whole new audience to innovative, live international sports programming.”