WWE said Monday that former Travel Channel President Laureen Ong has been elected to its board of directors.
Ong, who served three years as president of The Travel Channel – she stepped down last year after the network was sold to Scripps Networks Interactive – is a long-time industry veteran with extensive experience in sales, marketing, programming and management.
“We are pleased to elect Laureen to WWE’s Board of Directors,” said WWE chairman and CEO Vince McMahon in a statement. “Laureen brings more than 30 years of global media experience that will be very beneficial to the future growth of our company.”
At the Travel Channel, Ong was responsible for building brand strategy, developing programming and creating new business opportunities for the network. Prior to the Travel Channel, she was chief operating officer of Hong Kong-based STAR Group Limited, where she oversaw STAR’s media and entertainment operations spanning 55 countries.
Ong was also responsible for launching the National Geographic Channel. As the network’s Founding President, Ong oversaw National Geographic’s distribution, which reached 60 million households in six years. She also oversaw National Geographic’s expansion into online, video-on-demand, and other new media platforms, and spearheaded the launch of the high-definition simulcast of the linear network.
Earlier in her career, Ong was vice president and general manager of WTTG-TV in Washington, D.C., a top 10 market affiliate and one of Fox’s most successful television stations. She also spent time with the Chicago White Sox as vice president, programming, where she helped launch SportsVision in Chicago, one of the first regional sports networks in the country.
Ong's honors include Woman of the Year from Women in Cable Television (WICT), the Vision Award from the Washington Chapter of Women in Film and Video and Multichannel News’ Wonder Woman award in recognition of her significant accomplishments in the cable television industry.
She graduated from Montclair State University with a Bachelor of Arts degree in Theater before receiving a Master’s degree in Communications from Columbia University.