Online Spending Rises in 3Q

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Consumers spent $361.4 million for online content in the third quarter of 2002, a 14 percent jump over the second quarter and a 105 percent jump over the pervious year.

The personal/dating category zoomed to No. 1, accounting for $87 million in the third quarter, surpassing business/investing and entertainment/lifestyles. Those three categories account for 62 percent of all revenue.

The Online Publishers Association collected the data, which tracks spending in three categories.

Subscriptions accounted for $302 million of the $361 million in the quarter. Single purchases reached $56 million (purchases above $5). Micropayments under $5 reached $3.1 million, compared with $279,000 in the year-earlier period.

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