Ooyala Boots Up ‘Turnkey’ OTT Platform

Telstra subsidiary introduces ‘AppStudio’ for broadcasters and other types of media publishers
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Ooyala, multiscreen video and advertising subsidiary of Telstra, has launched a “turnkey” over-the-top platform called AppStudio tailored for broadcasters, publishers and other types of media companies.

Ooyala said its new “out of the box” platform, developed in partnership with Massive Interactive, enables partners to quickly launch, manage and monetize OTT services across a range of devices, including Apple TV, Roku players, the Amazon Fire TV, Chromecast streaming adapters, Web browsers and iOS and Android mobile devices.  

Additionally, AppStudio can support a range of revenue models, including subscription  VOD, advertising-based VOD or hybrid offerings, Ooyala said.

Ooyala, which plans to demo AppStudio at next month’s IBC show in Amsterdam, said the new platform helps publishers deliver OTT services without the need for a highly technical staff.

Ooyala noted that the platform handles elements such as user registration, content scheduling, a UI powered by Massive Interactive’s Massive HALO technology, video management and delivery, content recommendation and personalization elements (via Ooyala Discovery) and integrated analytics (via Ooyala IQ).

Other platform elements include payment management (powered by Stripe), quality of experience analytics (via Youbora from Nice People at Work), page-level behavior analytics in-app or on the web (from Google Analytics), and support for IAB VAST-compatible ad servers, including Ooyala Pulse.

Belsasar Lepe, Ooyala co-founder and SVP of products and solutions, expressed in a statement that the company is seeing “tremendous growth in OTT demand particularly outside of the U.S., where broadband and 4G connectivity is improving, making offerings accessible to huge new audiences,” and that the new platform was developed in part to help local content providers hedge against larger OTT incumbents entering their markets.

Ooyala hasn’t announced any customers for AppStudio. Its clients include ESPN, NBCUniversal, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia).

Ooyala is far from the only vendor pouncing on these market opportunities. Nomads, for example, recently launched a white-label OTT platform called NomadTV. Others in this sector include Comcast Wholesale’s TheVideoPlatform, Verizon Digital Media Services, Amazon Web Services, Vimeo, Piksel, Brightcove, and Kaltura, which just landed $50 million in “pre-IPO” funding from Goldman Sachs.