Ooyala: Mobile Accounting for Half of Video Viewing

That’s up 15% from 2015 and more than 200% from 2014
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If you’re a broadcaster or media company and you haven’t made mobile video much of a priority yet, a new report from online video tech company Ooyala might change your mind.

According to the company’s second-quarter analysis of more than 3.5 billion videos from 220 million worldwide users, mobile video has passed the 50% mark in terms of all online video viewing, up 15% from 2015 and up more than 200% from 2014.

Smartphones are now host to 43% of all video views, up 10% from the second quarter of 2015, and tablets are responsible for 8% of all digital video views, up 51% year over year.

There is an important distinction to be found in the Ooyala report: smartphones and tablets are used for short-form video by a wide margin, while anything longer than 20 minutes is viewed on set-tops 92% of the time.

Read more at B&C.

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