Open Standard Pays Off for Mid-Hudson

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Mid-Hudson Cablevision Inc. is using N2 Broadband Inc.’s OpenStream open architecture and Kasenna Inc. servers to economically roll out video-on-demand services to its 20,000 subscribers in News York’s Catskill Mountain region.

According to Mid-Hudson president and CEO James Reynolds, the company originally considered tapping into the network of a larger MSO and striking a private-label deal for VOD. But after an initial discussion with N2 Broadband, Mid-Hudson decided to go with OpenStream.

CAPITAL CONCERNS

Reynolds said the real hurdle for small cable operators deploying on-demand services “is making sense out of the capital investment necessary to roll out VOD.”

Mid-Hudson’s VOD offering launched with content from In Demand LLC, HBO On Demand and Cinemax On Demand to remain competitive with satellite providers and to give customers the benefits of new technology they’ve heard about from other media outlets.

“As storage technology costs improve and consumer demand grows, we can scale our entire on-demand offering at a pace we can afford,” Reynolds said.

“The plug-and-play nature of N2 Broadband’s Open VOD solution is the key,” he added. “Sure, we’ll face incremental investments for software and hardware in the short-term and the long-term, but only as we deliver additional on-demand content and drive new on-demand profits.”

WELL INTEGRATED

OpenStream has been integrated with 15 server vendors, four billing systems, five on-demand applications, two networks and a pair of interactive program guides.

N2 Broadband said OpenStream can also support new applications like multimedia games, personalized VOD menus and photo sharing.

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