Operators Name ESPN Most Valuable Net

Beta Research Survey Supports Disney View of Sports Channel’s Strength

ESPN is the most valuable network to cable operators, according to a new survey by Beta Research.

The survey information was also distributed by Walt Disney Co. and ESPN, which have been fighting a perception that ESPN’s distribution would be hurt if cable operators offer subscribers lower-cost skinny bundles of programming. (See: "Iger: Disney Subs Growing.")

Cable operators said ESPN was worth $1.03 and ESPN2 was worth 75 cents, according to the survey. Those networks actually cost operators and subscribers about $7 a month.

Following the ESPN networks, vable operators said the most valuable were NFL Network, Fox News Channel, Disney Channel, TNT, Fox Sports 1, USA Network, Discovery Channel, CNN and TBS.

Read more at broadcastingcable.com.