Oprah Winfrey to Appear in Discovery Spots

By Jon Lafayette
published

Oprah Winfrey will appear in an ad campaign marking Discovery Communications's 30th anniversary.

The campaign was introduced by CEO David Zaslav at Discovery's upfront press conference in New York Tuesday.

In the spot, Winfrey talks about the wonders of nature that she became aware of because of Discovery's series Planet Earth.  "That's the power of Discovery," she says in the ad.

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.