It may not have broken any pay-per-view concert records, but In Demand L.L.C.
called its Feb. 17 PPV concert featuring Eminem an artistic and marketing
The initial showing of the controversial performer's taped event generated
around 40,000 to 50,000 PPV buys, according to the network. But several
subsequent telecasts -- including one that directly followed the Grammy Awards
-- could yield many more buys for operators, senior vice president of
programming development and event acquisition Dan York said.
'We have about 45 to 50 replays left, and we still have to count digital
buys,' York said. 'We expect that number to rise over the next couple of
Still, the show failed to approach the record 260,000 buys for a PPV concert
set by a 1991 New Kids on the Block performance, according to Showtime Event
The event's strong results came despite a lack of marketing support from a
number of MSOs and individual systems, which were concerned about Eminem's
controversial lyrics. Many groups have criticized the hot young rap artist for
songs that depict violence toward women and homosexuals.
Adelphia Communications Corp. -- which carried the event after initially
saying it would pass it up -- did not offer any marketing support. Neither did
Cox Communications Inc. systems.
But neither those operators nor In Demand reported complaints from
subscribers about the event.