Ops Support HIV Testing Day - Multichannel

Ops Support HIV Testing Day

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A total of 25 cable systems nationwide participated in a recablecast of
Cable Positive's AIDS in the 21st Century special Friday.

The half-hour program, originally carried on Discovery Channel in December,
was presented to highlight National HIV Testing Day.

Systems owned by Comcast Corp., Time Warner Cable and Adelphia Communications
Corp. were among the participants. Cities involved included Chicago, Los Angeles,
Philadelphia and Seattle.

The program ran on local-origination or
public-access/government-access channels.

Separately, more than 100 cable networks marked National HIV Testing Day
with public-service announcements urging viewers to see their physicians and get
tested or to call a toll-free hotline to get more information on
HIV/AIDS.

In related news, Cable Positive awarded two Howard University students $2,000 to produce a 30-second HIV/AIDS-related public-service announcement.

The award was part of "Positive Generation," Cable Positive's program to supply a forum through which students of color can increase awareness about HIV and AIDS via PSAs.

The PSA will run a total of 360 times in Comcast's District of Columbia system on channels such as Black Entertainment Television, MTV: Music Television, Lifetime Television and ESPN.

Positive Generation at Howard University is funded by The Comcast Foundation.

Allison Caviness and Melissa McClinton were selected from a pool of applicants whose proposals were judged by public-affairs executives from BET, MTV and Comcast. They were chosen on the basis of their submitted treatment, story board, time line and budget.

Cable Positive is a nonprofit organization that seeks to organize cable's resources in the fight against AIDS.

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