Oracle has been signed on to help Charter Communications deliver addressable ads to its base of about 16.5 million TV subs, AdWeek reported from this week’s Oracle Data Summit in New York.
The deal marks the entry into the targeted TV ad sector for Oracle Data Cloud, the unit that supplies data and analytics to marketers and publishers.
Spectrum Reach is the Charter unit focused on advanced advertising for digital, set-top VOD and addressable/data products.
“We are trying to get to a place where we take standardized segmentation that we’ve pre-created and build it into [Charter’s] system,” Joe Kyriakoza, head of autos and TV solutions for Oracle Data Cloud, told AdWeek. “We can help them understand segments of frequent buyers of toothpaste, frequent buyers of certain kinds of vehicles, frequent buyers of kinds of clothing lines.”
Oracle this week inked a deal to acquire Moat, a digital measurement company that counts clients such as ESPN, Facebook, NBCUniversal, Snapchat and YouTube.