Original Movies Dominate Weekly Ratings

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Cheetah power and menacing sharks ruled the ratings jungle last week.

Riding the ratings success of teen-targeted original movie The Cheetah
Girls
, Disney Channel finished atop the basic-cable-network
primetime-ratings heap with a 2.4 for the week of Aug. 11-17, according to an
ABC Cable Networks Group analysis of Nielsen Media Research data.

The movie, based on the popular book series of the same name, averaged a 4.6
rating during its Aug. 15 premiere.

The movie also helped Disney to tie Nickelodeon for high honors in the
total-day race, with each network posting a 1.4 rating.

TBS Superstation’s killer-shark horror flick, Red Water, chomped its
way to a weekly program high 5.0 rating, helping the network to finish with a
1.7 mark -- good for a third-place tie with Cartoon Network and USA Network.

Turner Network Television, on the strength of its Aug. 17 Michigan 400
National Association for Stock Car Auto Racing event (4.9 rating), finished
second with a 2.1 rating.

ESPN (1.6), Nickelodeon (1.5), Fox News Channel and Discovery Channel (tied
at a 1.3) rounded out the top 10.

TBS and TNT finished first and second, respectively, both in primetime and on
a 24-hour basis among adults 18-49 and 18-54. TNT usurped TBS in total-day
ratings among adults 25-54 but finished second to TBS in primetime within the
demo.

Among the top-performing primetime shows of the week were Discovery’s Aug. 17
special, Nefertiti Resurrected (4.0 rating); Spike TV’s Aug. 11 World
Wrestling Entertainment Inc. WWE Raw Zone show (3.7); and ESPN’s Aug. 11
Philadelphia Eagles-New Orleans Saints preseason National Football League game
(3.6).

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