Originals Propel USA to Weekly Win

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The threefold success of USA Network’s original series -- Peacemakers,
Monk and The Dead Zone – helped to push the network to the top of
the ratings chart last week with a 2.1 household average.

The premiere of Peacemakers, the second-most-watched program last
week, helped USA to march to the top of the ratings heap for the week of July
28-Aug. 3, according to an ABC Cable Networks Group analysis of Nielsen Media
Research data.

The Wednesday-night premiere of the Western series, starring Tom Berenger and
his crime-solving exploits, scored a 4.0 household rating.

With matching averages of 3.6, USA’s Monk was tied for fourth among
programs last week with the network’s premiere of Steven Seagal’s The
Foreigner
, the highest-rated movie on basic cable last week.

USA finished just ahead of runners-up Lifetime Television and Turner Network
Television, with averages of 2.1 and 2.0, respectively. Disney Channel was next
with a 1.8, while Nickelodeon (1.7) and Cartoon Network (1.6) were fifth and
sixth, respectively.

Rounding out the top 10: TBS Superstation with a 1.5; Fox News Channel and
A&E Network, both with averages of 1.3; and ESPN with a 1.2.

TNT took the primetime cake among adults 18-49 (1.074 million viewers). USA
was No. 2 in primetime for this advertiser-coveted demo with 1.02 million
viewers, while

Lifetime -- bolstered by the success of its Designing Women Reunion
July 28 and the bows of new Saturday-night series 1-800-MISSING and
Wild Card -- was third with 971,000 viewers on average.

Spike TV’s presentation of World Wrestling Entertainment Inc.’s Raw
was the highest-rated program for the week, with its Monday-night 10 p.m.-11
p.m. airing scoring a 4.3.

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