Caballero TV & Cable Sales Inc. has appointed George Ortiz vice president
Ortiz, based in the rep firm's New York office, is responsible for expanding
the company's presence in the Hispanic market and advertising industry,
achieving new business-development goals and developing new sales strategies and
Prior to joining Caballero, he served as associate media director at Young
& Rubicam Inc./The Bravo Group in New York.
Headquartered in Coral Gables, Fla., Caballero represents 23 independent TV
stations and cable programs, covering 63 percent of Hispanic households in the