Former boxing champion Oscar De La Hoya is stepping into the cable network ring.
De La Hoya, currently CEO of boxing promotion company Golden Boy Promotions, will look to offer a Spanish-language network targeting fans of combat sports like boxing and mixed martial arts.
“De La Hoya TV will be the premiere authority on boxing and other combat sports, providing fans with a behind-the-scenes look into the world and lifestyles of their favorite athletes,” said De La Hoya,
in a statement. “The network aims to inspire all to live the life of a champion, delivering exceptional insight into the athletes and featuring entertainment, global destinations, news and more.”
The Miami-based network will be offered to cable operators as a free video on demand service this spring before transitioning into a fee-based linear basic cable service, according to network executives.
De La Hoya TV is a partnership between Oscar De La Hoya, businessman and international boxing promoter José Alberto “Pepe” Gómez, and media executive and Fashion TV Latin America partner
Victor Hugo Montero.
The De La Hoya TV network Wednesday announced a content deal with Australian-based international sports media company Inverleigh Media Holdings, which will supply the network with over 500 hours of sports entertainment and lifestyle programming, including a weekly fight sports program Total Combat, according to the company. The story was first reported in the Wall Street Journal.
De La Hoya’s Golden Boy Promotions company has promoted some of the most lucrative pay-per-view boxing events in cable history, including the 2013 Floyd Mayweather-Canelo Alvarez bout, which garnered a record $150 million in PPV revenue.