Cabletelevision Advertising Bureau CEO Joseph Ostrow is in the twilight of
his term there.
Ostrow announced Monday morning that he will relinquish his position March 31
and be a consultant after that to the CAB and perhaps other associations.
In a prepared statement, Ostrow expressed his pride that under his run, CAB
membership grew their ad volume from less than $5 billion annually to more than
Ostrow joined the organization in 1994 after serving as executive vice
president and worldwide media director of Foote, Cone & Belding
Before that, he spent more than three decades with Young & Rubicam Inc.,
wrapping business there as president of its direct-marketing group and executive
VP/director of communications services.
'It seems appropriate to pass the baton to the next generation and yet stay
connected through a multiyear consulting arrangement,' Ostrow explained. 'I
wanted to have a more flexible schedule and some added free time.'
The CAB's board of directors has established a search committee to find
Ostrow's successor. Its mission: Name him or her by year's end, then get that
person schooled in the role by Ostrow's departure date.
Insight Communications Co. Inc. executive VP and chief operating officer Kim
Kelly, who chairs the CAB board, praised Ostrow's efforts in driving cable ad
'We are extremely pleased that we'll be able to count on his continued
counsel and expertise as our industry capitalizes on its extraordinary
viewership growth and the vast potential of cable's advanced consumer
communications technologies,' she noted in a prepared