Other Big Events Lure Local Ads


"Shark Week" is by no means the only local-salessuccess story. Cox Communications Inc.'s CableRep advertising-sales arm just reportedthat it generated more than $500,000 from a recent 13-market "Take StockSweepstakes" promotion, developed with CNBC. That total included $200,000 from newclients, according to Brian Hunt, national director for affiliate ad sales at NBC CableNetworks. Pat Esser, Cox's vice president of ad sales, said he hopes to build on thatsuccessful CNBC linkup next year.

Meanwhile, in Seattle, Tele-Communications Inc.'s TCIMedia Services garnered $155,000 locally from a spring sweepstakes tie-in with MTV: MusicTelevision's The Real World series. Catherine McConnell, TCI general manager,said that was a new high in local revenues for the system.

-- Jim Forkan