Outdoor Channel 2 HD on Wheels


The Outdoor Channel will promote the launch of its Outdoor Channel 2 HD July 1 in racy fashion.

At the National Association for Stock Car Auto Racing Busch Series Winn-Dixie 250 at the Daytona International Speedway July 1, the No. 33 Chevrolet driven by Tony Raines will sport a new paint scheme commemorating the HD network’s launch.

“We couldn't imagine a more thrilling way to celebrate the launch of Outdoor Channel 2 HD than having the new network's logo make its first public appearance on our team with Kevin Harvick Inc. and The Outdoor Channel car at NASCAR Daytona," senior vice president of programming Wade Sherman said in a prepared statement.