The Outdoor Channel will launch its annual "Gear Up and Go" affiliate relations campaign on Nov. 1, offering customers of the participating affiliates a chance to win prizes ranging from a vehicle to international trips.
The network said 320 systems representing 14 million households have agreed to participate in the campaign by running taggable, talent-hosted spots. Affiliates can sell local advertisers branding within those spots.
Every day during the campaign, which runs through Dec. 5, viewers can log onto www.outdoorchannel.com for a chance to win 30 daily prizes. During the last week of the promotion the grand prizes will be at stake: a Suzuki Grand Vitara, a trip to Silverton Casino and Lodge in Las Vegas, a trip to the Crocodile Bay Resort in Costa Rica and a Smith & Wesson shotgun.
Customer service personnel also have a chance to enter a sweepstakes by pitching Outdoor Channel during customer calls or installations. Already, 2,000 system workers have enrolled in this part of the promotion.
This is the second iteration of “Gear Up and Go.” Last year's promotion attracted 200,000 consumer enrollments to the contest, according to the network.