Outdoor Channel Has Spring Fever


In what is becoming a rite of the season, Outdoor Channel is running its "Spring Fever" sweepstakes and affiliate promotion.

Extending through April 30, the month-long, cross-platform promotion provides avid network fans with a chance to win thousands of dollars in prizes, furnished by Outdoor Channel's advertising partners.

On the distribution front, Outdoor Channel has signed up over 225 cable systems around the country, reaching some 12 million subscriber households. Outdoor Channel has provided participating affiliates with marketing materials, inlcuding taggable cross-channel spots and local ad sales vignettes, offering viewers tips on how to make the most of spring outdoor activities. Since Spring Fever's inception, Outdoor Channel has enrolled over 300,000 consumers.

On-air spots are directing viewers to OutdoorChannel.com to enter the sweepstakes where they can win daily giveaways, while recently rebranded Facebook, Twitter and YouTube pages are informing users about the promotion, which culminates with a "Grand Prize Week" that includes a Sitka, Alaska adventure trip; an Everglades expedition; a three-night trip to the Silverton Casino in Las Vegas; and a Sea Eagle FoldCat fishing watercraft.

"Spring Fever is a celebration of all that the great outdoors has to offer. Our 2010 multiplatform promotion is anchored by an online sweepstakes created to engage loyal viewers," said Denise Conroy-Galley, senior vice president, marketing and research, Outdoor Channel. "Last year, we catapulted 150,000 viewers out of winter hibernation and drove new affiliate opportunities in the process. With this year's social media component, we're hoping to get even more viewers involved."