Outdoor Channel has hired Lorey Zlotnick as senior vice president of marketing.
In her new role, Zlotnick will develop, manage and implement all marketing and branding initiatives in support of Outdoor Channel's network and multiplatform portfolio.
Zlotnick was previously senior vice president of marketing and on-air promotion for Fox Sports Media Group's Fuel TV, where she executed all strategic on-air, off-air, digital and social brand efforts for the action-sports network. Prior to joining Fuel, Zlotnick was senior vice president of marketing and on-air promotion for Fox Reality Channel. Zlotnick's career also includes multiyear stints at NBC Universal's Bravo, Sony Pictures/Sony Pictures Digital Entertainment and at Disney/ABC Television Group's Disney Channel, Toon Disney and SoapNet.
"This is an incredible time to join Outdoor Channel," said Tom Hornish, the network's president and CEO, to whom Zlotnick will report. "We're excited to have Lorey on board as we deploy an aggressive push surrounding our concerted programming strategy, which will be fully supported by the development and execution of unique marketing and promotion concepts. As a successful brand builder, Lorey's specialty work with the reality, competition and drama genres is highly complementary to our strategy. We are confident that her creativity and dedication will be instrumental in propelling us to the next level."