Outdoor Channel Hits Target by Expanding Ties to NRA

Network Adds Series Pair, Sponsorship to Group's Events; Fortifies Relationship with Ted Nugent
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Outdoor Channel is starting off 2014 by expanding its ties to two important players in the field sports space: the National Rifle Association and Ted Nugent.

The network has added a pair of new NRA TV series to its lineup and will become the presenting sponsor of two of the group's industry events.

NRA All Access presented by Taurus premiered on Outdoor Channel on Jan. 5 at 10 p.m. (ET) while NRA’s Gun Gurus (formerly known as NRA’s Guns & Gold) is slated to air late-March/early-April. The shows, which benefit from promotion on the network’s and NRA’s various assets, underline Outdoor Channel’s commitment to the shooting genre, which also include the NRA’s American Rifleman TV, as well as MidwayUSA’s Gun Stories and The Best Defense.

Additionally, Outdoor, which counts some 39 million subscribers, will serve as the presenting sponsor of the NRA’s inaugural Great American Outdoor Show, slated from Feb. 1-9 in Harrisburg, Penn., and the 2014 NRA Annual Meeting & Exhibits, scheduled for April 25-27 in Indianapolis.

“Outdoor Channel is proud to continue our partnership with the NRA and to use that partnership to engage, entertain, inform and generate excitement for our viewers and the future of the outdoor lifestyle,” said Jim Liberatore, president and CEO, Outdoor Channel, in a statement. “We look forward to working with them to develop creative and unique ways to interact with and engage enthusiasts in the space, such as the debut of two new NRA shows on our network and our participation in their premier trade shows.”

As for Nugent, Outdoor has inked an exclusive contract making the rocker and outdoorsmen a network endorser through traditional, digital and social media promotional initiatives. Nugent will also make appearances on the network’s behalf at top consumer and industry trade events, including the Shooting, Hunting and Outdoor Trade Show (SHOT) and Conference in Las Vegas later this month. Nugent will also attend the aforementioned Great American Outdoor Show.

The contract also calls for marketing support to the channel’s Ted Nugent Spirit of the Wild and a weekly podcast that is expected to launch in the first quarter.