The Outdoor Channel’s campaign to maintain carriage on distributors such as Time Warner Cable was a costly one.
Parent company Outdoor Channel Holdings Inc. said it spent $750,000 on the campaign, which included full-page newspaper ads in targeted regions and the launch of a Web site (www.iwantmyoutdoorchannel.com).
According to data from Nielsen Media Research, TOC added 1 million subscribers during the first quarter of 2006, reaching a total of 26.7 million homes.
The network also promoted Denise Conroy-Galley to the newly created position of vice president of marketing and research. She had been director of research.