Outdoor Channel Targets Affiliates With New Web Site


Outdoor Channel has launched a new one-stop Web site for its affiliates.

The site, at http://affiliates.outdoorchannel.com/, houses essential network information, detailing its specialized outdoor content, plus marketing and local ad sales support.

Replete with a video player featuring various programming spots and showcasing the network's focus on conservation, affiliates can see Outdoor Channel's standard-, high-definition and video-on-demand content first-hand. Additional marketing information is also featured, promoting the network's national campaigns and delivering key marketing elements, as well as offering instant access to current programming details. Cable executives can also use the affiliate site to research Outdoor Channel in developing tools and presentations for local advertising sales.

Technical information, photo galleries and contact information for corporate and regional representatives are available at the revamped Web site.
"We developed this new, easy-to-navigate online destination as part of our ongoing commitment to provide our affiliates with everything they need to succeed as our partner," said Outdoor Channel senior vice president, affiliate sales and marketing Randy Brown in a statement. "Based on affiliate feedback, we anticipate the site's depth and functionality will substantially improve their ability to benefit from Outdoor Channel's investment in local sales and marketing tools."