Outdoor Goes Driving with Wally - Multichannel

Outdoor Goes Driving with Wally

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The Outdoor Channel has reached an agreement with National Association for
Stock Car Auto Racing driver and TV commentator Wally Dallenbach for a hunting
show that will bow this summer.

Track and Trail Adventures with Wally Dallenbach is slated to premiere in
July. Dallenbach, serving as host, will work with veteran Outdoor Channel
producer Dave Watson (the network's Secret of the Hunt) on the series,
which will track hunting excursions across North America, while sprinkling in a
few of the stock-car circuit's drivers.

Outdoor Channel initially plans to produce 13 episodes of Track and
Trail
.

"Wally and Dave Watson plan to mix a lot of racing personalities into the
program," vice president Wade Sherman said in a prepared statement.

"Our research shows that approximately 80 percent of NASCAR fans hunt and
fish, so we know there will be a lot of interest from that group in the program
and our channel," Sherman added. "Our involvement with Wally is sure to raise
awareness of our product among NASCAR fans throughout the
country."

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